Science-based B2B marketing for nutraceuticals

Every claim backed.
Every story told.

We turn ingredient specs, studies and dossiers into fact sheets, sales decks, videos and trade-show materials that sell, and that hold up in front of regulators, QA teams and technical buyers.

SpecCoA, studies, dossier, spec sheet
→
StoryFact sheet, deck, video, landing page
ENDERUZH
The problem

Generic agencies get the science and the regulation wrong.

Ingredient marketing sits between a lab report and a sales pitch. Most agencies can make it look good. Few can read the study behind it, and fewer know what you're actually allowed to say.

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Claims that overreach

Wording that goes beyond the evidence or the authorised claims puts listings, distributors and your reputation at risk.

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Science lost in translation

Mechanisms, dosages and study designs get simplified until they're wrong, and technical buyers notice.

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Endless revision loops

Your R&D, regulatory and sales teams end up rewriting the agency's copy themselves.

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One market, one language

Materials made for one region don't carry over to the EU, CIS or Asian markets without rework.

Spec to Story starts from your documents, not from a mood board. Every claim is traced to a source and checked against the rules of the market it's going to.
Packages

Clear packages. Fixed scope. No surprises.

Built for ingredient suppliers, distributors and contract manufacturers. Every package includes a source-referenced claims check and one language of your choice.

Starter

For a new ingredient or a brand that needs a professional base.

from€1,900
  • Logo or product mark
  • Two-page technical fact sheet
  • Sales flyer (print + digital)
  • Claims check with source references
  • 2 revision rounds
Start with Starter
Most complete

Launch Kit

Everything you need to bring an ingredient to market.

from€6,900
  • Fact sheet and flyer
  • Sales deck (15–20 slides)
  • Product landing page
  • 60–90 s animated explainer video
  • 6 LinkedIn launch posts
  • Claims check with source references
Plan a launch

Trade-Show Kit

For exhibitions and supplier days.

from€3,900
  • Booth wall or roll-up design
  • Handout brochure and product cards
  • Short booth loop video
  • Pre- and post-show LinkedIn posts
  • Lead follow-up email template
Prepare a show

Monthly Retainer

Ongoing content for your portfolio and your sales team.

from€1,800 / month
  • Monthly newsletter
  • 8 LinkedIn posts per month
  • Fact sheet and deck updates
  • Claims review of your own drafts
  • Priority turnaround
Discuss a retainer

Prices excl. VAT. Extra languages (EN, DE, RU, ZH) from €450 per package. Printing and media buying are quoted separately. Final scope is confirmed in a written proposal.

How we work

From spec sheet to sales story in four steps.

A fixed process keeps the science straight and the timeline short.

STEP 01

Brief & documents

You send the spec sheet, CoA, studies and target markets. We agree on audience, format and languages in one call.

STEP 02

Evidence & claims check

We read the studies and map every statement to its source and to the claims rules of each target market (e.g. EU Register of health claims, FDA structure/function rules).

STEP 03

Story & design

Copy, layout, animation and video are produced in parallel, with on-brand visuals and a referenced claims sheet.

STEP 04

Review & delivery

Two revision rounds, final QA, then print-ready, web-ready and editable files in every language you need.

Why Spec to Story

Built by people who sell ingredients.

We come from the nutraceutical ingredient trade, so we know what technical buyers ask and what regulators look for.

Science-literate

We read the clinical studies, the CoA and the dossier ourselves, so nothing is lost between lab and layout.

Compliant claims

Every claim is supported by a source and checked against EFSA and FDA rules. You get a reference sheet with each deliverable.

Multilingual

English, German, Russian and Chinese, adapted for each market, not just machine-translated.

Fast

A small senior team with no account-manager layers. A fact sheet can be ready in about a week.

Selected work

Portfolio

Our first case studies are in production and will be published here.

PlaceholderFact sheet & flyerProject coming soon
PlaceholderSales deckProject coming soon
PlaceholderExplainer videoProject coming soon
Contact

Have a spec sheet? Let's tell its story.

Send us your product and target market. You'll get a scoped proposal within two working days.

For ingredient companies in Europe, the Middle East and Asia · EN · DE · RU · ZH